MURFREESBORO, Tenn. (AP/WMOT) -- Bonnaroo released a new economic impact study Monday indicating the annual music festival contributes more than $50 million dollars to Middle Tennessee’s economy each year.
Greyhill Associates of New York conducted the study, which says festival goers directly spend about $36 million annually, while also generating indirect expenditures amounting to $15 million.
The festival has been held the first of June each year since 2002 on a 700 acre property in rural Coffee County. County Mayor David Pennington says he couldn’t be happier with the festival’s impact.
“I’ve been mayor since 2006, but I’ve been associated with them since they got here. They have shown themselves to be a real partner to Coffee County. And not just Coffee County, but the other areas around – the other counties surrounding Coffee County benefits from it also.”
Bonnaroo organizers tell the Tennessean they are working on additional events for the venue. The Great American Mud Run will be held at the site on July 27 and is expected to draw more than 5,000 participants.
This year's Bonnaroo will be held June 13-16. Paul McCartney heads a long list of featured acts.