Arts & Culture
Hit Songs for the Digital Era
Jay Frank of Digsin & Future Hit DNA
Tuesday March 25th at
COMM 103 at 6:00 p.m.
Jay Frank is the Owner and CEO of DigSin, a new singles-focused music company that allows subscribing fans to obtain music for free. DigSin signs new artists to deals that leverage new platforms, social networks and analytics that expose music to a wider audience, building popularity outside of traditional methods.
Frank is also the author of two books. His first book, Futurehit.DNA, is a #1 Songwriting book on Amazon and part of the college curriculum at a number of colleges and universities. The book explores how digital technology has changed the way people discover music and examines what an artist needs to make their song more hitworthy in the digital age. Frank’s second book, Hack Your Hit, is a how-to guide for musicians filled with free and cheap marketing tips.
Prior to forming DigSin, Frank was the Senior Vice President of Music Strategy for CMT, an MTV Network. Under Frank’s leadership, music video ratings reached all-time highs thanks to an aggressive multi-platform promotional strategy. Frank was also Vice President of Music Programming and Label Relations for Yahoo! Music, responsible for all the company’s music programming. He was instrumental in the exponential growth of Yahoo’s audience bringing in approximately 25 million people a month. He was also senior music director at The Box Music Network, worked in marketing and A&R for Ignition Records, managed a live music venue, programmed broadcast radio stations and created two local music video shows.