12:06pm

Thu August 28, 2014
Business

Nashville REALLY average, and that's a good thing

Credit wallethub.com

MURFREESBORO, Tenn. (WMOT)  --  A new study suggests that Nashville is the most average metro area in the country, and that may be good for business.

Researchers with the personal finance website Wallethub.com yesterday released a study that lists Nashville as demographically the city most like the United States as a whole.

Finance writer Richie Bernardo led the study. He says companies rolling out new products may now find the mid-state more attractive.

“If they’re aiming to distribute a product nationally, they’ll want to use a test market that most closely resembles the United States demographically. So this is one way that we can benefit them in that process.”

Bernardo says the study also revealed the metro areas that were least like the country as a whole.

For example, Hanford, California has 24 percent fewer women than average, Provo, Utah’s population is much younger than the national average, and Boulder, Colorado has the best educated population.

You can review the complete WalletHub study here.