Guy Raz talks to Chunka Mui, who co-wrote Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years, about the successes and failures of companies that present to the public a product that changes from what people are used to. Netflix has withdrawn a plan to mail DVDs to people under a new name. Coke tried to market New Coke. What will the public accept? What won't they? And how do you know it's time to reverse course?
What Can We Learn From Business Failures?
By editor • Oct 10, 2011